These "Best Practices" guides help you understand how to create your campaign plan, how to run the day to day logistics of your campaign and how to prepare for the final weeks before Election Day.
Campaign Plan: create your message
What is your campaign about? The "Leesburg Grid" is a simple way to create your campaign message. Follow this step-by-step process -- and take a few days to work through it. Download the pdf.
Campaign Plan: Create a Calendar
All campaigns need organization. Whether you use google calendar, iCal or other software to keep a campaign calendar, make sure these five elements are scheduled out before you get started. Download the pdf.
Running Your Campaign: Working The Media
Want to get free media? If you're running a campaign on a shoe-string budget, you'll need it. Check out these tips on getting your campaign covered. Download the pdf.
Running Your Campaign: Social Media Tips
Candidates need to be accessible on social media -- just don't think social media alone will get you to the finish line. Here is how to use social media effectively. Download the pdf.
Closing Strong: Debate Prep
Debates and community forums are important to attend. The audience is partisan -- they already know who they're voting for -- but many of the folks reading the summary in the newspaper are undecided. Learn how to prepare for your debate. Download the pdf.
Closing Strong: GOTV
Having campaign supporters is no good if they don't show up to vote on Election Day. Check out our guide on organizing an effective GOTV program. Download the pdf.