Campaign links: direct mail matters

Campaign links: direct mail matters

Direct mail matters to your campaign -- here's why via @localvictory
Direct mail is important, particularly for municipal campaigns. Mail and door to door are the primary ways voters will learn who you are. Check out these tips on why direct mail is so important. 

When it comes to campaign tools, start with the obvious via @cmpwrkshp
There are a lot of tools out there that can help you with your campaign. You don't have to get too tricky -- start with the obvious ones. Here's a good list to begin with. 

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Campaign links: create a campaign calendar

Campaign links: create a campaign calendar

ow to create a campaign calendar via @campaignsinabox
A centralized campaign calendar will keep everyone involved with your campaign on the same page. Hang it up on the office wall or go digital with google calendar, but make sure you have one. And check out this post for what to include. 

How should you respond online to a tragic event? via @ragancomms
This post is designed for PR and marketing pros, but is a great reference for candidates as well. Learn from others what to do -- and what not to do -- in response to tragedy. 

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How campaign in a box can help

How campaign in a box can help

This is the final post in a short series on creating your campaign plan. You can find the introductory post (with links to each piece in the series) here

I designed Campaign in a Box to help first-time candidates for municipal offices run their campaigns professionally, within the limited budget municipal campaigns have to stick to. 

The basic things a city council candidate has to do are:

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Scheduling out your fundraising plan

Scheduling out your fundraising plan

Fundraising is necessary to win your campaign. And along with talking to voters, fundraising is one of two jobs the candidate has. The candidate's role in the campaign is to raise money and talk to voters. 

Because many candidates don't enjoy fundraising, creating a schedule of call times and fundraising goals is essential. There are always other things to do. And because fundraising is difficult to begin, candidates will often prioritize something else. 

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Campaign links: the law & order campaign

Campaign links: the law & order campaign

The law & order campaign via @campaignsinabox
Is 2016 going to be a "law & order" year? Trump is making it a central theme to his campaign, and if crime is a problem -- or perceived to be a problem -- in your community, know that "law & order" might be an issue. 

6 tips for winning campaign slogans via @cmpwrkshp
"Campaign slogans can do two things: fall flat or add much-needed zing to a campaign. But how can you differentiate between so-so campaign slogans and one that will work for you? Here are our tips on how you can create winning campaign slogans."

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The Law & Order Campaign

The Law & Order Campaign

I want to walk through an issue that may be important in your election this year, particularly if you're running in a city. It's relevant if you consider yourself a "law and order" candidate, or if your opponent does. 

And its timely because Donald Trump pushed this issue to the front of his campaign a few weeks ago, so you'll have a chance to watch it play out on the national stage. 

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