Case Study: Win A Longshot Race By Telling A Great Story

Dave Loebsack was raised in poverty in Sioux City, Iowa in the 1960's. He lived in a small, two-bedroom house with three siblings, his grandmother and a mother who suffered from mental illness. 

Loebsack worked hard through high school and got into Iowa State University. Getting into college sounds like the bare minimum for many, but if you grew up poor, you know college feels like a longshot. 

Loebsack worked as a janitor through college to pay his way, earned his Bachelor's and a Master's degree, then earned his PhD from the University of California-Davis. 

Loebsack embodies the American "pull-youself-up-by-your-bootstraps" story. Few American ideals are as cherished as this narrative. Loebsack has a great life story that became a great campaign story when he chose to run against a 30-year incumbent. 

Loebsack recognized he had a great story to tell, and he told it throughout his campaign. 

Loebsack not only used his story to help get him elected, he continues to use it as Congressman. From his campaign website this year: 

As someone who grew up in poverty, Dave knows first-hand what it is like to sit around the kitchen table and worry about paying the bills. Dave will always fight for Iowa families and small businesses.

You think hard-working Iowans want to replace someone who knows what it's like to worry about paying bills? Doubtful. 

Check out how he interacts with his constituents on twitter as well: 

Loebsack is a great example of telling a story to connect with voters. Voters love stories - and your campaign should be the story of you. 

Not sure if you have a great story? Sometimes you just need an outside perspective to help you see the story that will resonate. Feel free to send me an email for a free consultation and we'll talk about how to tell your story. 

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