Turn your election night loss into victory

How to turn a campaign loss into victory

How to turn a campaign loss into victory

I came across a great article last week from The Huffington Post about turning your election night loss into a victory. The article is written by Mark Kennedy of the George Washington University Graduate School of Political Management, a D.C. based school for politics, advocacy, legislative affairs and public relations. 

The article makes the argument that this year's election night losers are next year's election night winners:

In the following weeks and months, motivated losing candidates will seize the opportunity to reflect on what went right, what went wrong, and why he or she decided to get into politics in the first place. These reflections are what enable political losers to become "the inventors" of electoral politics according to political scientist Kenneth Shepsle. "(I)t is losers who provide a political dynamic in public life -- innovating and strategizing to become winners on the one hand, and energizing the incumbent winners to anticipate and try to deflect the losers' maneuvers on the other," Shepsle proposes.

So if you lost last week, take heart. You're on the path to victory - if you want to run again. You can read the rest of the article here and, if you're so inclined, follow Mark on twitter. 

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