Meet the female consultants that taught the GOP how to talk to women

New York Magazine has an interesting article on how GOP candidates tried to turn around their image with female voters this year. The article focuses on two women who were particularly helpful in re-thinking how Republican candidates talk to voters. 

The entire article is worth a read, but I wanted to point out what they hit on as the "solution." Candidates across the country used every day women talking directly to the camera about their support for a particular candidate. And though it's always difficult to measure the success of a single ad in the midst of a dynamic campaign, the ads seemed to be effective. 

Here's an example from Mitch McConnell's successful re-election:

It's always worth spending some time thinking about how you want to communicate your message. This seems like a simple answer, right? Sometimes it is that simple. 

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