I often read campaign books as a reminder of 'best practices' and to get new ideas to help out clients. This morning I ran across "The Ten Commandments of Campaigning" from Catherine Shaw's The Campaign Manager.
The Ten Commandments of Campaigning
1. Honor your base
2. Stay on message
3. Money is your savior
4. Never tell a lie
5. Aim at the souls that can be saved
6. Never waste donors' money
7. Do not commit adultery
8. Start early
9. Be prepared in all things
10. Know who you are
I'll touch on just the topics that aren't obvious. "Honor your base" means you need to stick with the group that has always supported you. Don't move too far from those supporters in order to get new votes. They won't necessarily stick with you.
"The souls that can be saved" are those that can be persuaded to vote for you. If you're running as a conservative Republican, don't waste money and time trying to persuade liberal Democrats to vote for you. They won't.
"Knowing who you are" means you don't try to be everything to everyone. Develop a message you believe in and stick with it.
Shaw's book on campaigning is excellent for campaign managers and future candidates. I highly recommend it.
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