Building Coalitions

Building coalitions for your campaign

Building coalitions for your campaign

In Harvey Mackay's book Dig Your Well Before You're Thirsty he writes about a program Richard Nixon had for building coalitions. It's a program you should consider mimicking for your campaign: 

Richard Nixon found a very creative way to capitalize on all the information he had collected. Say a fellow walked into Nixon headquarters and said he wanted to work for the candidate. He would be asked what he did for a living. 

"I'm a barber," he might say. 

"Okay, why don't you organize Barbers for Nixon? You're the president of the organization. Get a couple of your buddies and make them vice presidents. Get them to get some more people and they're presidents and vice presidents for a new chapter on the other side of town, and so on. And each of you throw fifty bucks or so into a pot. When you get a few thousand dollars together, come back, and we'll put together an ad for you to run in the state barbers' trade paper."

The umbrella organization Citizens for Nixon had a ton of these groups going. One of them, Mayors for Nixon, had hundreds of members and so much money, the Sunday before the election, they ran half-page ads in The New York Times and The Washington Post. The mayors' group included several who went on to national prominence, such as Dick Lugar, the senator from Indiana. 

This is relatively easy to do, even if you're not putting together a large national organization. And you can use your coalitions to raise money, get you in to speak with groups and get out your vote on Election Day. 

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