What is your campaign about?

What is your campaign about?

What is your campaign about?

David Axelrod, strategist for President Obama's 2008 campaign, echoed comments he's made before about how Hillary Clinton's campaign in 2007 wasn't about anything. He makes a point that's been made a few times, and that is relevant to your campaign. Here's the story from politico. 

From the article:

Axelrod also said that Clinton failed to provide a convincing rationale for her candidacy in her unsuccessful bid, echoing a criticism he made in November. “In 2007, the mistake they made was they allowed the candidacy to get out ahead of the rationale for it,” he said of Clinton’s team.

If Hillary Clinton has to have a discernible reason for her campaign, you certainly do too. It's not enough simply to file for office and meet lots of people. The voters have to know why you're running, and what you plan to do with the office. 

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