Campaigns & Elections regularly covers issues that matter to candidates for local office. Reading their blog regularly will help you understand "best practices" for campaigns.
They recently ran a GOTV themed article titled "Getting voters to the polls with social pressure."
The specific tactic used in the article - recording a voter "pledging" to vote and then playing it back to him on Election Day - may or may not be the right strategy for you to try. But what is worth retaining in the article is how to turn out your supporters who are sporadic voters. Social pressure works. If you can put together a program that uses social pressure from friends and family, you'll increase your turnout on Election Day.
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