History telling and brands via @kstreetcafe
This was my favorite article of the past week. I saved it in my "best practices" folder in Evernote and highly recommend you read it and keep it around too. It's simple, but the point is valuable - that telling the history of an object (for you - yourself or your community) gets people engaged with your conversation.
Why you should never ask a journalist for a retraction via @ragancomms
First off, you won't get a retraction. Second, you'll likely alienate the journalist by asking for it. There are better ways to handle journalists if you feel you've been unfairly treated. Don't hurt your chances of winning in November just so you can vent about an unfair article.
Getting voters to the polls with social pressure via @c_and_e
Marty Stone is a contributor to Campaigns & Elections and has a great example of how social pressure can be used for GOTV. You don't have to use this exact method, but understand that social pressure is one of the few successful ways to turn out your supporters.
Your headline matters via @campaignsinabox
Getting the attention of local media covering your race can be difficult. This article goes into a little detail about how you can use the headline of your press release to catch the attention of the journalists you want to cover your release.
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