Your donors will remember how you make them feel via @jeffbrooks
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." -Maya Angelou
How to proof your direct mail via @cmpwrkshp
Joe Fuld at The Campaign Workshop provides a few steps for proofing the materials you send out. Small (or big) errors in your mail are easy to make - be sure to proof everything that goes out multiple times.
Lexington Herald Leader: How Matt Bevin (probably) won the GOP nomination for Governor
A great analysis of the race - worth a read. Pay specific attention to how Bevin chose to not criticize James Comer when he was under attack, but instead criticized the third candidate (Heiner) for mudslinging.
How to formulate a campaign narrative via @c_and_e
A great step-by-step process for how to create the narrative for your campaign. Many candidates focus on their message, and what they're about. The narrative takes the message and adds a story or two to make it relatable to voters.
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