Campaign Links, Week in Review

Your donors will remember how you make them feel via @jeffbrooks
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." -Maya Angelou

How to proof your direct mail via @cmpwrkshp
Joe Fuld at The Campaign Workshop provides a few steps for proofing the materials you send out. Small (or big) errors in your mail are easy to make - be sure to proof everything that goes out multiple times. 

Lexington Herald Leader: How Matt Bevin (probably) won the GOP nomination for Governor
A great analysis of the race - worth a read. Pay specific attention to how Bevin chose to not criticize James Comer when he was under attack, but instead criticized the third candidate (Heiner) for mudslinging. 

How to recover after an election day loss via @c_and_e
A few good tips here - and a few I think are left out. I may write something up in the next few weeks to expand on this article. 

How to formulate a campaign narrative via @c_and_e
A great step-by-step process for how to create the narrative for your campaign. Many candidates focus on their message, and what they're about. The narrative takes the message and adds a story or two to make it relatable to voters. 

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