Creating a campaign narrative

Democratic strategist Jennifer Beytin offered this piece on "how to formulate a campaign narrative" that I think is worth passing along. 

Beytin includes a compelling story about why putting together a good narrative is important. 

Beytin points out that she's had a number of candidates offer their resume when creating the campaign's message. That's common and understandable, but it's the wrong approach. 

When you're running for office, you want to tell a story. You want to tell your story - and then connect it to the office you're running for. Beytin does a great job of explaining why (with a few tips on how to do it). Check out the article.

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