Campaign links, week in review

Characteristics of good candidates: be authentic via @campaignsinabox
No amount of poll tested platforms will resonate with voters more than the voters knowing you're authentic. 

Why does it matter that you put time into developing your message? via @cmpwkshp
It does matter, and Sophie Thurber at The Campaign Workshop explains why. 

Ask the campaign doc: reeling in rogue staffers via @c_and_e
How to handle staffers that have their own ideas on how to run the campaign. 

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