New invention could save your fundraising from the candidate via @jeffbrooks
"I'm working on an invention that will dramatically improve fundraising. It's called the Better Feedback Translator."
Why campaigns need to keep their data in a lockbox via @c_and_e
"In the age of Big Data, campaigns are struggling to keep track of all their valuable information. And lost or missing data can be a particular headache when it comes to compliance."
Trapped by ineffective fundraising? via @jeffbrooks
"A lot of fundraisers feel trapped by fundraising programs that don't work well, but seem unfixable." Check out Jeff's ideas for improving your fundraising program.
Shifting demographics could change key swing states
"Red, blue and … purple? Changing demographics could make a major difference in the next election in some key states."
7 reasons print isn't dead for campaigns via @c_and_e
"Yes, some publishers are abandoning their dead-tree editions. And for advertising, digital is increasingly attractive because of the metrics it provides. But that doesn’t mean print is a dead medium for campaigns. In fact, for significant voting demographics, nothing can replace the impact of holding a well-crafted mail piece in their hands."
If you would like to get more campaign tips, you can check out "Running for Office" magazine, subscribe to the blog or connect with me on twitter or LinkedIn. You can also get an campaign tips emailed to you once a week by signing up to to the right of this post.