I wrote a few weeks ago about the importance of having a campaign plan. As part of that piece, I laid out a way to do a simple campaign plan. Simply write down the things you need to do, and attach dollars to them.
Here is the sample schedule I wrote out for the campaign plan, so you get an idea of what I'm talking about:
8/1/2015: Invites for kickoff fundraising event mailed (cost: $50)
8/1/2015: Purchase canvassing palm cards (cost: $500)
8/2/2015: Candidate canvasses Woodland neighborhood (cost: $0)
8/5/2015: Candidate makes 40 fundraising calls (cost: $0; fundraising goal: $300)
8/9/2015: Direct mail fundraising piece designed (cost: $0)
8/9/2015: Candidate canvasses Mill Creek neighborhood (cost: $0)
8/10/2015: Direct mail fundraising piece mailed (cost: $150)
8/12/2015: Candidate makes 40 fundraising calls (cost: $0; fundraising goal: $300)
8/16/2015: Candidate canvasses High Point neighborhood (cost: $0)
8/19/2015: Candidate makes 40 fundraising calls (cost: $0; fundraising goal: $300)
8/23/2015: Candidate canvasses Pennington neighborhood (cost: $0)
8/26/2015: Candidate makes 40 fundraising calls (cost: $0; fundraising goal: $300)
8/28/2015: Kickoff fundraising event (cost for room rental, decorations, etc.: $200)
8/30/2015: Candidate canvasses Orange Grove neighborhood (cost: $0)
This is an example of a campaign plan. It's a bare-bones campaign plan, but it qualifies. It includes the activities you intend to do, the dates you plan to do them and the cost of each expense.
Now, let's take this as our starting point to create our finance plan. In the finance plan, we want to combine our expenses and the weekly fundraising goals. So let's begin by figuring out how much money we intend to spend on a weekly basis.
We don't want to raise the money the week we need it. That leaves no room for error if fundraising is behind or if anything else comes up. So let's aim to have the money we need one month before we need it.
week ending 7/4 -- $850
week ending 7/11 -- $450
week ending 7/18 -- $300
week ending 7/25 -- $300
week ending 8/1 -- $200
Let's assume in an hour of fundraising calls, you can raise $300. As you begin making the calls, you can figure out what your own ability to raise money is and adjust that. Here is your fundraising plan:
There are many ways to organize your finance plan. This is one option. For other ideas, check out The Campaign Manager by Catherine Shaw or another campaign resource you like. The point is, it's important to set a plan down on paper so you can stick to it.
If I get enough feedback (comment below or contact me) I may throw out a few more options in the next few months. And sometime in the next two months I'll have examples for other pieces of the campaign plan up in a new section of the website. Follow me on twitter (link below) if you'd like to get notified when the new section is live.
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