How to create a campaign calendar

How to create your campaign calendar

How to create your campaign calendar

Creating a calendar for your campaign helps keep you on track. A calendar allows everyone on the campaign to see what daily, weekly and monthly goals the campaign needs to hit. Without a calendar, benchmarks get missed and the campaign falls short of its goals. 

Below are two versions of a campaign calendar to help you design your own. Important things to note: 

  1. Color code your activities so you can easily see what you're doing when
  2. Give yourself a "checkbox" somewhere to check goals off as you accomplish them

I often create these calendars in Google Calendar rather than a highly-designed graphic. If you use Google Calendar, just be sure to have a corresponding "to do list" you can check off so your team can feel a sense of accomplishment at the end of each campaign day. 

Be sure to have a "checklist" on your campaign calendar so you can mark off goals as you reach them

Be sure to have a "checklist" on your campaign calendar so you can mark off goals as you reach them

The calendar above is a more standard, month-by-month calendar that you could hang on the wall of the campaign office. The calendar below is more of a flowchart that allows you to see campaigns tasks as they fit in with one another. 

If you have trouble viewing the calendar below, you can download a pdf of the full calendar here

best-practices_political-campaign-calendar-2

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