Creating a calendar for your campaign helps keep you on track. A calendar allows everyone on the campaign to see what daily, weekly and monthly goals the campaign needs to hit. Without a calendar, benchmarks get missed and the campaign falls short of its goals.
Below are two versions of a campaign calendar to help you design your own. Important things to note:
- Color code your activities so you can easily see what you're doing when
- Give yourself a "checkbox" somewhere to check goals off as you accomplish them
I often create these calendars in Google Calendar rather than a highly-designed graphic. If you use Google Calendar, just be sure to have a corresponding "to do list" you can check off so your team can feel a sense of accomplishment at the end of each campaign day.
The calendar above is a more standard, month-by-month calendar that you could hang on the wall of the campaign office. The calendar below is more of a flowchart that allows you to see campaigns tasks as they fit in with one another.
If you have trouble viewing the calendar below, you can download a pdf of the full calendar here.