Fundraising is necessary to win your campaign. And along with talking to voters, fundraising is one of two jobs the candidate has. The candidate's role in the campaign is to raise money and talk to voters.
Because many candidates don't enjoy fundraising, creating a schedule of call times and fundraising goals is essential. There are always other things to do. And because fundraising is difficult to begin, candidates will often prioritize something else.
The cumulative affect is that fundraising gets ignored. And no candidate is successful without raising money.
Here's a sample fundraising schedule to consider:
The candidate should carve out time to raise money each week. And someone (spouse, campaign manager, consultant) needs to keep the candidate on task. Calls need to be made, and goals need to be reached.
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