Do you need a campaign plan?

Do you need a campaign plan?

Why is it important to have a campaign plan? Throughout the campaign, the candidate will be pulled in a lot of directions. 

You will get calls from radio ad salesmen, mail houses and phone vendors pitching their products. Each salesman can show you numbers that make you think their product is the key to victory. These can be hard to turn down, particularly when salesmen imply that your opponent is using their services.

Read More