Positioning yourself for a future run

Positioning yourself for a future run

Richard Nixon knew how to position himself for the the 1968 GOP nomination. He understood that the '66 midterm elections were going to be good one for Republicans. And so he made sure he was out stumping for GOP candidates, like he had done nearly every year since he was first elected to Congress.

But Nixon didn't choose the candidates he would help at random.

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Case Study: Choose your battlefield

Case Study: Choose your battlefield

Richard Nixon was a great campaigner. I spend more time studying his campaigns and Lyndon Johnson's campaigns than any other to learn from what they did well. 

In 1950, he was a young Congressman looking to take another step forward in his political career by running for U.S. Senate. The seat was open, and Nixon faced Helen Gahagan Douglas in the general election.

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Preparing to run in 2015

Preparing to run in 2015

Three months out from Election Day there are a lot of important things you need to be doing to win your race. There are also a lot of things that you'll be too late to start doing. This series focuses on the latter. 

Candidates often think through a fraction of what they should when deciding to run for office. The only question many candidates consider is: Do I want to be a City Councillor? 

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Breaking Free of the Top of the Ticket

Breaking Free of the Top of the Ticket

Over the last week of campaign season I wrote about a number of Senate races and how you can learn from them.

Of all the lessons we can take away from the 2014 midterms, I think learning to break free of the top of the ticket might be the most relevant. National Journal covered the topic on November 3rd:

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Turn your election night loss into victory

Turn your election night loss into victory

I came across a great article last week from The Huffington Post about turning your election night loss into a victory. The article is written by Mark Kennedy of the George Washington University Graduate School of Political Management, a D.C. based school for politics, advocacy, legislative affairs and public relations. 

The article makes the argument that this year's election night losers are next year's election night winners:

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Ten Lessons from Midterms

Ten Lessons from Midterms

It took me a few days to compile this, but here are the top lessons I've found from the midterms. Campaign technology - and sometimes even the basics of campaigning - often evolve a bit from election to election, so it's worth staying on top of what you need to know. 

And sometimes it's not about what's evolving, but how a particular election confirms what we already thought about campaigning. 

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