The headline matters

The headline matters

Ragan Communications has a great blog for those who want to pick up tips about how to communicate better with voters. The blog is aimed at communications professionals, but there's a ton of great content relevant to campaigners. 

Today they ran a story on writing headlines, and in the article they make the point that you should spend half the time you spend on writing the article, on the headline. Example:

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How to Get Earned Media for your Campaign

How to Get Earned Media for your Campaign

Earned media can be a huge boost to any campaign, but particularly to a low profile one. Many races appear in the media once, maybe twice all campaign long. When the race is obscure, even one or two articles can give you an advantage with undecided voters.

Keep in mind is that local writers will cover your race, but you have to work at it a little.

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