Twelve steps to your own presidential visual for your campaign launch

Twelve steps to your own presidential visual for your campaign launch

Putting together a campaign launch for your campaign can be difficult because there are so many options. Do you make a speech in front of a crowd? What if nobody shows up? Should you launch your campaign in front of city hall? What permits do you need?

Or maybe you should just make life easier and send out a press release?

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Are you willing to raise money?

Are you willing to raise money?

I've covered fundraising fairly extensively here on this blog. This post will be short. The series I recently did was titled "The Hard Realities of Fundraising." Here it is: 

Part 1: As a candidate, fundraising is your job
Part 2: You're not born with the ability to raise money, it's a skill you have to learn 
Part 3: Your viability as a candidate depends on your willingness to raise money
Part 4: Don't run if you're not willing to raise money
Part 5:  Tips on building a fundraising list to get you started

Fundraising is simple, but it's not easy. If you want to be a successful candidate, you have to be willing to sit down and start calling people to ask for money. It's that straightforward. 

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Are you prepared for the hard work of campaigning?

Are you prepared for the hard work of campaigning?

Campaigning on Facebook from the comfort of your living room won't get you elected.

Any time I ask a candidate if he's willing to put in the hard work it takes to get elected, he says yes. Many of the candidates I talk to are able to follow through on that commitment. So I think some perspective is in order about what "hard work" means for a political candidate. 

Candidates have two jobs in a campaign:

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Why are you running?

Why are you running?

A campaign maxim that has been thrown around for decades is that there are two kinds of people who run for office: those that want to do something important and those that want to be someone important. 

Those who want to do something important will have an infinitely easier time putting together a message about why they're running.

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Are you a good fit for your district?

Are you a good fit for your district?

Ronald Reagan was one of the greatest candidates we've had in American Presidential politics. He had a clear vision about making American great again. He communicated that vision in a way that made him connect with voters. He told stories that illustrated his points well - and he knocked out an incumbent U.S. President with relative ease. 

Yet if Reagan had run for Mayor of Seattle, he would have lost by 40 points.

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