Campaign Links, Week In Review

In every election, the incumbent defines the race via @campaignsinabox
I got this quote from reading Game Change, a great recap of the 2008 election. The quote comes from Obama's chief strategist David Axelrod, and he does a great job of explaining why the incumbent - whether he's on the ballot or not - defines the race. 

Facebook may be a waste of your [campaign's] time via @campaignsinabox
As Facebook continues to make changes geared towards promoting paid ads, your campaign page gets seen by less and less people. 

The psychology behind motivating turnout via @c_and_e
This is a heavy but interesting article. It's worth knowing a little about the psychology behind campaigning and how voters make decisions. David Rosen, who wrote this article, is an expert in the field. 

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