Appeal to voters' emotions, not reason

Appeal to voters' emotions, not reason

A few weeks ago I recommended George Lakoff's The Little Blue Book. It's a guide to how to talk to the electorate, and its worth a read if you want to run for office. 

Lakoff: "[candidates] commonly believe that everyone reasons the same way and that if they just tell people the facts, most people will reason to the right conclusion. But since this is scientifically false, it keeps happening."

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In every election, the incumbent defines the race

In every election, the incumbent defines the race

To an extent. 

I'm a big advocate of reading about other campaigns to learn about how to run your own. In that vein, I recently read Game Change, which chronicled the 2008 presidential election. It's a great read if you're interested in how campaigns work, particularly at the presidential level. It is particularly helpful in understanding how candidate's messages are perceived by voters. 

Back to the assertion that in every election, the incumbent defines the race.

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Reaching Out to Election Day Losers

While most are now ready to put elections behind them for at least a little while, this week may be your best opportunity to get a head start on 2014. If you’re considering a run for office next year, consider following Jimmy Carter’s lead in 1974.

In that year, [now MSNBC analyst] Chris Matthews ran for Congress and lost in the Democratic primary. A few days after the election, he received a letter from then Governor Jimmy Carter thanking him for running and urging him to stay active in politics. Carter also asked him for any advice he may be able to provide and invited him to get in touch anytime.

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