Meet the female consultants that taught the GOP how to talk to women

Meet the female consultants that taught the GOP how to talk to women

New York Magazine has an interesting article on how GOP candidates tried to turn around their image with female voters this year. The article focuses on two women who were particularly helpful in re-thinking how Republican candidates talk to voters. 

The entire article is worth a read, but I wanted to point out what they hit on as the "solution."

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Hagan v Tillis: What Can You Learn?

Context of the Race

2014 Cook Index for Kentucky: R+3
Polling when Tillis won the primary (May 2014): Hagan +1

Senator Kay Hagan is a first term Senator from North Carolina who won her seat by besting Elizabeth Dole, wife of long time Kansas Senator Bob Dole, in 2008. In her campaign against Dole, Hagan positioned herself as a conservative Democrat who reflects North Carolina's values. North Carolina is a GOP +3 state according to the Cook Political Index, meaning Republicans have a 3 point advantage statewide, on average. The state did vote for Obama in 2008, and has slowly trended Democratic over the past decade. 

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McConnell v. Grimes: What Can You Learn?

Context of the Race

2014 Cook Index for Kentucky: R+13
Polling when Grimes entered race (July 2013): Toss Up

Alison Lundergan-Grimes informally announced her candidacy against Senator Mitch McConnell on July 1, 2013 after months of speculation that she would challenge the five-term Senator. Grimes was in her first term as Kentucky's Secretary of State, meaning she had won a statewide race already. She is also the daughter of former Democratic state party chairman Jerry Lundergan, who was well known in political circles before Grimes announced her candidacy.

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Senate Race Analyses: Messaging

One way to prepare to run a great campaign is to learn from other campaigns. There are dozens of books I recommend reading (and will on this blog at some point) to learn from other campaigns, but because we're in the middle of campaign season right now, why not learn from the folks who are running this year? 

With that in mind, I'll be writing analyses of the Senate campaigns this week. It's a great time to do it because we're days away from knowing who will win, and we have a pile of information on what they've done and how they've reacted to unforeseen circumstances over the past twelve months.

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