How campaign in a box can help

How campaign in a box can help

This is the final post in a short series on creating your campaign plan. You can find the introductory post (with links to each piece in the series) here

I designed Campaign in a Box to help first-time candidates for municipal offices run their campaigns professionally, within the limited budget municipal campaigns have to stick to. 

The basic things a city council candidate has to do are:

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Scheduling out your fundraising plan

Scheduling out your fundraising plan

Fundraising is necessary to win your campaign. And along with talking to voters, fundraising is one of two jobs the candidate has. The candidate's role in the campaign is to raise money and talk to voters. 

Because many candidates don't enjoy fundraising, creating a schedule of call times and fundraising goals is essential. There are always other things to do. And because fundraising is difficult to begin, candidates will often prioritize something else. 

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How do you create a campaign plan?

How do you create a campaign plan?

A campaign plan is central to your campaign. It's what I focus on at Campaign in a Box -- building customized campaign plans for first-time candidates. 

Too few candidates take the time or have the expertise to write out what they'll do on a weekly basis. That's a mistake. A simple campaign plan keeps you (1) focused on doing the right things to win your campaign. It also ensures you (2) spend your money well and (3) stay on message. 

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Campaign Links, Week in Review

Campaign Links, Week in Review

A simple trick to help create your campaign message via @campaignsinabox
Messaging can be tough. Follow this example to make it a little simpler to figure out what your campaign will be about. 

Grassroots to lawn care: building a successful campaign via @am_national
American Majority has a ton of resources on their site for building a grassroots campaign. Check out this piece on volunteers. 

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Why you need a campaign plan

Why you need a campaign plan

What is a campaign plan?

If you've never run for office, creating a campaign plan sounds like a daunting task. It might help to think of a campaign plan in its simplest form as all of the activities you will do, with dates and dollar amounts attached.

For example, you'll need to raise money for your campaign and canvass neighborhoods. Your fundraising will require sending out one mailing to potential donor lists, making phone calls every week in August and holding a fundraising event. 

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