Do endorsements matter?

Do endorsements matter?

Candidates often fret over endorsements. There are a few endorsements that matter and a lot that don't. Focus on the ones that do - and more importantly, focus on WHY they matter. 

Endorsements that matter:

The local newspaper. The endorsement of the local newspaper becomes less and less important as more people watch national news and get their news from partisan websites, but it still matters. Because city and county races are 

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Building Coalitions

Building Coalitions

In Harvey Mackay's book Dig Your Well Before You're Thirsty he writes about a program Richard Nixon had for building coalitions. It's a program you should consider mimicking for your campaign: 

Richard Nixon found a very creative way to capitalize on all the information he had collected. Say a fellow walked into Nixon headquarters and said he wanted to work for the candidate. He would be asked what he did for a living. 

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