Campaign links, week in review

Campaign links, week in review

Your campaign narrative matters via @campaignsinabox
Don't just offer up your resume, tell the story of who you are - because that's what voters care about. "They'll care what you know when they know that you care."

If you hit every door, you may as well doorbell in Hawaii via @campaignsinabox
Why it matters that you target your doorbelling program - and a national example via they Hillary Clinton campaign. 

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Campaign links, week in review

How to manage pre-debate nerves via @c_and_e
Campaigns & Elections has a new entry in its "Ask the Campaign Doc" series, which was once a regular feature. The Campaign Doc touches on pre-debate nerves, provisional voting and fundraising emails. 

Five traits of winning grassroots campaigns via @c_and_e
The first trait: winning grassroots campaigns focus on the right voters. It's a good tip, and worth a read, as many first-time candidates fall into the trap of talking to all voters. Also discussed: canvassing, field staff, technology and measurable results. 

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Campaign Links, Week in Review

$1 of every $5 spent on cable TV ads in September was on political commercials via @washingtonpost

This is relevant because if you're a down-ticket race, tv ads may be prohibitively expensive this year, particularly if there is a Senate or Gubernatorial race in your election. You may want to consider sticking to direct mail and online ads. If you do choose to go up on tv, here are a few tips so you can ask the right questions when buying air time. You have to be careful not to accidentally buy too few ads to make the message stick or to buy ads in a bad time slot. Ad salesmen won't always tell you all you need to know. 

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