Campaign links, week in review

Campaign links, week in review

Tips for your campaign photo shoot via @campaignsinabox
Campaigns & Elections magazine has a piece on how to manage your campaign photo shoot. It's worth bookmarking for later reference. 

What happens if you don't have a campaign plan? via @campaignsinabox
Campaigns & Elections has an excellent piece today about the importance of starting your campaign off right. Their conclusion is that campaigns that are planned before the launch are the more successful ones, and I couldn't agree more. 

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Do you need a campaign plan?

Do you need a campaign plan?

Why is it important to have a campaign plan? Throughout the campaign, the candidate will be pulled in a lot of directions. 

You will get calls from radio ad salesmen, mail houses and phone vendors pitching their products. Each salesman can show you numbers that make you think their product is the key to victory. These can be hard to turn down, particularly when salesmen imply that your opponent is using their services.

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Are you prepared for the hard work of campaigning?

Are you prepared for the hard work of campaigning?

Campaigning on Facebook from the comfort of your living room won't get you elected.

Any time I ask a candidate if he's willing to put in the hard work it takes to get elected, he says yes. Many of the candidates I talk to are able to follow through on that commitment. So I think some perspective is in order about what "hard work" means for a political candidate. 

Candidates have two jobs in a campaign:

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Lies, Damned Lies & Statistics

When you decide to run for office, you'll begin to be targeted by vendors trying to sell you stuff. Some of the products are necessary, and some won't help you get a single vote. Beware of the statistics thrown at you to convince you of a product's effectiveness. 

The salesman is likely to have numbers to "back up" how effective his product is. In all these cases, I'm not recommending you stay away from the product. But I am recommending that you know what you're buying, why you're buying it and that you ask the right questions. 

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The party won't help you…and neither will the lobbyists

The party won't help you…and neither will the lobbyists

One of the toughest things about running for office is finding help to raise money for your campaign. Often, candidates are recruited by friends involved in politics or by party leadership itself. But when it's time to begin fundraising, those supporters are often far less helpful.

I'll save a discussion about whether the party should be more helpful to local candidates for a another time.

The purpose of this article is to help you understand why they don't help and what to do when this realization sinks in. 

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