What should your campaign website do?

What should your campaign website do?

Don't worry about a lot of bells and whistles

If you look at political websites of Presidential and Senatorial candidates, you may be a little intimidated by what your website needs to do. Those sites allow voters to sign petitions (which is just a way to collect information - the petitions don't mean anything), buy t-shirts and bumper stickers and watch their campaign speeches. Your website doesn't have to be that advanced. 

Here's what your website should do:

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Campaign links, week in review

Campaign links, week in review

Tips for your campaign photo shoot via @campaignsinabox
Campaigns & Elections magazine has a piece on how to manage your campaign photo shoot. It's worth bookmarking for later reference. 

What happens if you don't have a campaign plan? via @campaignsinabox
Campaigns & Elections has an excellent piece today about the importance of starting your campaign off right. Their conclusion is that campaigns that are planned before the launch are the more successful ones, and I couldn't agree more. 

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Campaign links, week in review

Campaign links, week in review

Your campaign narrative matters via @campaignsinabox
Don't just offer up your resume, tell the story of who you are - because that's what voters care about. "They'll care what you know when they know that you care."

If you hit every door, you may as well doorbell in Hawaii via @campaignsinabox
Why it matters that you target your doorbelling program - and a national example via they Hillary Clinton campaign. 

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Campaign Links, Week in Review

Campaign Links, Week in Review

Your donors will remember how you make them feel via @jeffbrooks
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." -Maya Angelou

How to proof your direct mail via @cmpwrkshp
Joe Fuld at The Campaign Workshop provides a few steps for proofing the materials you send out. Small (or big) errors in your mail are easy to make - be sure to proof everything that goes out multiple times. 

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Campaign links, week in review

Answering media questions on your own terms via @campaignsinabox
Rand Paul provided a great example of how to answer media questions. You want to frame the debate on your terms, and to do that you must answer questions the way you want to. Check out this post for an explanation and the video. 

Social media trends for each day of the week via @ragancomms
A useful guide to planning out your social media strategies throughout the week for your campaign. 

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Are you willing to raise money?

Are you willing to raise money?

I've covered fundraising fairly extensively here on this blog. This post will be short. The series I recently did was titled "The Hard Realities of Fundraising." Here it is: 

Part 1: As a candidate, fundraising is your job
Part 2: You're not born with the ability to raise money, it's a skill you have to learn 
Part 3: Your viability as a candidate depends on your willingness to raise money
Part 4: Don't run if you're not willing to raise money
Part 5:  Tips on building a fundraising list to get you started

Fundraising is simple, but it's not easy. If you want to be a successful candidate, you have to be willing to sit down and start calling people to ask for money. It's that straightforward. 

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Are you prepared for the hard work of campaigning?

Are you prepared for the hard work of campaigning?

Campaigning on Facebook from the comfort of your living room won't get you elected.

Any time I ask a candidate if he's willing to put in the hard work it takes to get elected, he says yes. Many of the candidates I talk to are able to follow through on that commitment. So I think some perspective is in order about what "hard work" means for a political candidate. 

Candidates have two jobs in a campaign:

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Ten Lessons from Midterms

Ten Lessons from Midterms

It took me a few days to compile this, but here are the top lessons I've found from the midterms. Campaign technology - and sometimes even the basics of campaigning - often evolve a bit from election to election, so it's worth staying on top of what you need to know. 

And sometimes it's not about what's evolving, but how a particular election confirms what we already thought about campaigning. 

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