Campaign links, week in review

How to manage pre-debate nerves via @c_and_e
Campaigns & Elections has a new entry in its "Ask the Campaign Doc" series, which was once a regular feature. The Campaign Doc touches on pre-debate nerves, provisional voting and fundraising emails. 

Five traits of winning grassroots campaigns via @c_and_e
The first trait: winning grassroots campaigns focus on the right voters. It's a good tip, and worth a read, as many first-time candidates fall into the trap of talking to all voters. Also discussed: canvassing, field staff, technology and measurable results. 

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Campaign links, week in review

History telling and brands via @kstreetcafe
This was my favorite article of the past week. I saved it in my "best practices" folder in Evernote and highly recommend you read it and keep it around too. It's simple, but the point is valuable - that telling the history of an object (for you - yourself or your community) gets people engaged with your conversation. 

Getting the campaign message right via @campaignsinabox
Quick and dirty way to develop the message for your campaign. 

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Campaign Links, Week In Review

In every election, the incumbent defines the race via @campaignsinabox
I got this quote from reading Game Change, a great recap of the 2008 election. The quote comes from Obama's chief strategist David Axelrod, and he does a great job of explaining why the incumbent - whether he's on the ballot or not - defines the race. 

Facebook may be a waste of your [campaign's] time via @campaignsinabox
As Facebook continues to make changes geared towards promoting paid ads, your campaign page gets seen by less and less people. 

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Ten Lessons from Midterms

Ten Lessons from Midterms

It took me a few days to compile this, but here are the top lessons I've found from the midterms. Campaign technology - and sometimes even the basics of campaigning - often evolve a bit from election to election, so it's worth staying on top of what you need to know. 

And sometimes it's not about what's evolving, but how a particular election confirms what we already thought about campaigning. 

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Forget to Create a GOTV Plan? Here's a Quick Solution

With the hundreds of things campaigns have to think about leading up to Election Day, one of the things that often gets put aside until the last minute is a Get Out The Vote plan. 

A proper GOTV plan is embedded in the campaign plan, months before Election Day. But when you're running for the first time, thinking about turning out your supporters in November isn't always priority #1. 

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GOTV Resource Guide from The Campaign Workshop

Joe Fuld over at The Campaign Workshop put together a great GOTV resource guide for candidates looking for some last minute tips. Definitely worth a read if you need some last minute guidance. 

Here is the post, and here is where you can follow Joe on twitter.

If you would like to get more campaign tips, you can check out "Running for Officemagazine, subscribe to the blog or connect with me on twitter or LinkedInYou can also get an campaign tips emailed to you once a week by signing up to to the right of this post.

Campaign Links: The Messenger Is Just As Important As The Message

How Democratic Senate Candidates Should Have Distanced Themselves from the White House via @nationaljournal
A good analysis from Josh Kraushaar on the Senate races this year and how the Democrats should have done a better job of distancing themselves from the President if they wanted to win. Examples of Joe Manchin in West Virginia and a couple of other congressional candidates show the way to do it. 

The messenger is just as important as the message via @campaignsinabox
A step by step recap of the New Hampshire Senate race, and how Brown made up a 9 point deficit by being a great messenger. I also included a few tips on how you can improve as a messenger. This is part of a series I'm doing through election day that recaps the Senate races, how they played out, and how you can learn from them. 

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