What should your campaign website do?

What should your campaign website do?

Don't worry about a lot of bells and whistles

If you look at political websites of Presidential and Senatorial candidates, you may be a little intimidated by what your website needs to do. Those sites allow voters to sign petitions (which is just a way to collect information - the petitions don't mean anything), buy t-shirts and bumper stickers and watch their campaign speeches. Your website doesn't have to be that advanced. 

Here's what your website should do:

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Campaign links, week in review

Campaign links, week in review

What the 2016 campaigns can teach your campaign about mobile via @c_and_e
"Here’s something to think about when trying to gain traction on mobile: Creating a mobile audience is an innovative tactic that would likely have impressive results at low cost, especially when considering that down-ballot audiences are often limited to a district or a state."

Case study: Run for office...if you lose, run again via @campaignsinabox
"Senator Mark Udall of New Mexico made his first run for public office in 1982. He was 34 years old and came from a family of elected officials. He desperately wanted to be a congressman." Read the rest to learn from him. 

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Campaign links, week in review

Campaign links, week in review

Mutually assured destruction in primaries via @campaignsinabox
Why it might be worth your time to sit down for coffee with your primary opponent before the race gets heated. 

You have 8 seconds to keep a voters' attention via @pushdigital
Always keep in mind how short voters' attention spans are when creating campaign materials. Focus on visuals, limit the text. 

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Campaign links, week in review

Answering media questions on your own terms via @campaignsinabox
Rand Paul provided a great example of how to answer media questions. You want to frame the debate on your terms, and to do that you must answer questions the way you want to. Check out this post for an explanation and the video. 

Social media trends for each day of the week via @ragancomms
A useful guide to planning out your social media strategies throughout the week for your campaign. 

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Campaign links, week in review

History telling and brands via @kstreetcafe
This was my favorite article of the past week. I saved it in my "best practices" folder in Evernote and highly recommend you read it and keep it around too. It's simple, but the point is valuable - that telling the history of an object (for you - yourself or your community) gets people engaged with your conversation. 

Getting the campaign message right via @campaignsinabox
Quick and dirty way to develop the message for your campaign. 

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The headline matters

The headline matters

Ragan Communications has a great blog for those who want to pick up tips about how to communicate better with voters. The blog is aimed at communications professionals, but there's a ton of great content relevant to campaigners. 

Today they ran a story on writing headlines, and in the article they make the point that you should spend half the time you spend on writing the article, on the headline. Example:

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Campaign Links: Breaking Free From The 'Top Of The Ticket'

Three Ways to Revive a Failed Press Release via @ragancomms 
Ever send out a press release you thought was on the money and get zero emails or phone calls in response? Here are a few tips for getting a little earned media out of your press release if the media isn't interested. 

Breaking Free from the 'Top of the Ticket' via @campaignsinabox
The biggest lesson candidates needed this year was how to break free from the top of the ticket. So I wrote a few ideas out for how to run independently of the top of the ticket. 

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