Candidates talking directly to voters

Candidates talking directly to voters

This article on how the presidential campaigns are getting more views on YouTube than ever before, and thought it was worth considering. 

The article doesn't attempt to prove anything conclusively, but it does indicate that voters are increasingly using YouTube to hear what candidates have to say. This creates a great opportunity for candidates - it gives them the ability to speak directly to voters, without the cost of buying an ad and without a media filter. 

Check you these instructional pages on how to stream live on YouTubeFacebook and Periscope.

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Make your opponent defend himself

Make your opponent defend himself

This Washington Post story by Chris Cillizza is worth reading if you're considering a run for office. 

We've all read about and have opinions on the Clinton email controversy. I'm not interested in debating the Clinton defense or what her opponents say here on the blog. But I do want to illustrate a point that might help you with your campaign. 

When a bad story breaks for your opponent, most candidates first instinct is to hope the scandal takes them out of the race immediately. Most of the time that does not happen. 

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The Winston Churchill guide to public speaking

The Winston Churchill guide to public speaking

Many of us have sat through bad political speeches. The candidate stands at the front of the room, eating up the opportunity to be the center of attention and mistaking an audience bored to tears with an audience moved by the content of his speech.

Winston Churchill was once that speaker. In its piece titled "The Winston Churchill Guide to Public Speaking," The Art of Manliness explains how Churchill transitioned from a speaker who bored audiences to one who inspired them. 

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Campaign links, week in review

Campaign links, week in review

Mutually assured destruction in primaries via @campaignsinabox
Why it might be worth your time to sit down for coffee with your primary opponent before the race gets heated. 

You have 8 seconds to keep a voters' attention via @pushdigital
Always keep in mind how short voters' attention spans are when creating campaign materials. Focus on visuals, limit the text. 

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Appeal to voters' emotions, not reason

Appeal to voters' emotions, not reason

A few weeks ago I recommended George Lakoff's The Little Blue Book. It's a guide to how to talk to the electorate, and its worth a read if you want to run for office. 

Lakoff: "[candidates] commonly believe that everyone reasons the same way and that if they just tell people the facts, most people will reason to the right conclusion. But since this is scientifically false, it keeps happening."

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