How to get elected to city council (before you start your campaign)

How to get elected to city council (before you start your campaign)

Opposing candidates in a campaign rarely begin on an equal playing field. Incumbents always have advantages. And even among two candidates facing off for an open position, one generally has experiences that give him an advantage. 

If you plan to run for city council one day, start working towards it now. You might win the election before it begins. 

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Campaign Links, Week in Review

Campaign Links, Week in Review

A simple trick to help create your campaign message via @campaignsinabox
Messaging can be tough. Follow this example to make it a little simpler to figure out what your campaign will be about. 

Grassroots to lawn care: building a successful campaign via @am_national
American Majority has a ton of resources on their site for building a grassroots campaign. Check out this piece on volunteers. 

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Case study: Run, run again, then run again - one strategy for getting elected

Case study: Run, run again, then run again - one strategy for getting elected

Running every election season is not the strategy I recommend for getting elected. Candidates ought to have a specific reason they want to hold a particular office. For example, "I want to be Mayor because the city is in debt and I have the background and skills to get us out of debt." Or "I want to run for state representative because we have transportation problems I know how to fix them." 

When you run for different offices each year the implied reason for your candidacy is "I really want to be elected to something." That's not a campaign theme voters will get excited about. 

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Campaign links, week in review

Campaign links, week in review

Tips for your campaign photo shoot via @campaignsinabox
Campaigns & Elections magazine has a piece on how to manage your campaign photo shoot. It's worth bookmarking for later reference. 

What happens if you don't have a campaign plan? via @campaignsinabox
Campaigns & Elections has an excellent piece today about the importance of starting your campaign off right. Their conclusion is that campaigns that are planned before the launch are the more successful ones, and I couldn't agree more. 

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Campaign links, week in review

Campaign links, week in review

Mutually assured destruction in primaries via @campaignsinabox
Why it might be worth your time to sit down for coffee with your primary opponent before the race gets heated. 

You have 8 seconds to keep a voters' attention via @pushdigital
Always keep in mind how short voters' attention spans are when creating campaign materials. Focus on visuals, limit the text. 

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