Campaign links, week in review

Campaign links, week in review

Tips for your campaign photo shoot via @campaignsinabox
Campaigns & Elections magazine has a piece on how to manage your campaign photo shoot. It's worth bookmarking for later reference. 

What happens if you don't have a campaign plan? via @campaignsinabox
Campaigns & Elections has an excellent piece today about the importance of starting your campaign off right. Their conclusion is that campaigns that are planned before the launch are the more successful ones, and I couldn't agree more. 

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Campaign links, week in review

Campaign links, week in review

Your campaign narrative matters via @campaignsinabox
Don't just offer up your resume, tell the story of who you are - because that's what voters care about. "They'll care what you know when they know that you care."

If you hit every door, you may as well doorbell in Hawaii via @campaignsinabox
Why it matters that you target your doorbelling program - and a national example via they Hillary Clinton campaign. 

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Campaign links, week in review

Answering media questions on your own terms via @campaignsinabox
Rand Paul provided a great example of how to answer media questions. You want to frame the debate on your terms, and to do that you must answer questions the way you want to. Check out this post for an explanation and the video. 

Social media trends for each day of the week via @ragancomms
A useful guide to planning out your social media strategies throughout the week for your campaign. 

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Campaign Links, Week In Review

In every election, the incumbent defines the race via @campaignsinabox
I got this quote from reading Game Change, a great recap of the 2008 election. The quote comes from Obama's chief strategist David Axelrod, and he does a great job of explaining why the incumbent - whether he's on the ballot or not - defines the race. 

Facebook may be a waste of your [campaign's] time via @campaignsinabox
As Facebook continues to make changes geared towards promoting paid ads, your campaign page gets seen by less and less people. 

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Facebook may be a waste of your time

Facebook may be a waste of your time

I've been progressively shifting away from recommending Facebook for candidates for a few months now. A new study suggests that it is almost worthless for brands. Here's an analysis of the study with a link to the actual study, which was done by Forrester Research. 

Facebook is quickly shifting away from free publicity for brands (including candidates) and towards promoting paid ads.

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Campaign Links: When Should You Start Campaigning for Your Election?

Republican Governor's Pave Way on Minority Outreach via @nationaljournal
This story is interesting because it highlights something that's a little counter-intuitive in campaigns. The Republican Governors-elect profiled in this article made significant efforts to engage minority voters, and it helped them win - even though they didn't do much better with minorities. Non-minority voters saw them making the effort, and appreciated it - and it turned into votes. 

When Should You Start Campaigning for Your Election? via @onlinecandidate
The answer: sooner than later. The link also includes some specific things to focus on early in the race. I'll also be doing a "preparing to run" series in the coming weeks. 

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Campaigning Isn't As Intuitive As You Think

Campaigning Isn't As Intuitive As You Think

Every campaign season - often in October - I get an "aha!" question from a candidate that goes something like this: "I was talking to Dave the other day and he said that if we add QR codes to our mail pieces, everyone will scan them and visit our website. Maybe we should call all of our volunteers and have them put QR codes on our doorbell pieces this weekend?"

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GOTV: Use Social Media

Voter Gravity, a political consulting group that has a great blog worth following, wrote recently about social media in campaigns and used some stats to back up their positions. The article is a great read if you're running or thinking of running for office. 

One point they made - and one I want to expand on - is the use of social media for Get-Out-The-Vote operations. Social media is a useful tool for a lot of things in campaigns, but what it's most effective for is rallying your base.

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Campaign Links, Week in Review

Netroots Nation hashtag
Check out the #nn14 hashtag on twitter today, or flip through it over the weekend. Folks are posting campaign tips from one of the more informative (whatever your ideology) campaign conferences around the country. 

Limitations of Social Media (via @epolitics)
You may be hearing from everyone you know that you need to be on twitter and Facebook to reach more people with your campaign. And those are two great ways to reach audiences. However, don't forget that social media isn't your primary - and certainly not your only - way to reach voters. 

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