What happens if you don't have a campaign plan? via @campaignsinabox
Campaigns & Elections has an excellent piece today about the importance of starting your campaign off right. Their conclusion is that campaigns that are planned before the launch are the more successful ones, and I couldn't agree more.
Answering media questions on your own terms via @campaignsinabox
Rand Paul provided a great example of how to answer media questions. You want to frame the debate on your terms, and to do that you must answer questions the way you want to. Check out this post for an explanation and the video.
I've been progressively shifting away from recommending Facebook for candidates for a few months now. A new study suggests that it is almost worthless for brands. Here's an analysis of the study with a link to the actual study, which was done by Forrester Research.
Facebook is quickly shifting away from free publicity for brands (including candidates) and towards promoting paid ads.Read More
Republican Governor's Pave Way on Minority Outreach via @nationaljournal
This story is interesting because it highlights something that's a little counter-intuitive in campaigns. The Republican Governors-elect profiled in this article made significant efforts to engage minority voters, and it helped them win - even though they didn't do much better with minorities. Non-minority voters saw them making the effort, and appreciated it - and it turned into votes.
When Should You Start Campaigning for Your Election? via @onlinecandidate
The answer: sooner than later. The link also includes some specific things to focus on early in the race. I'll also be doing a "preparing to run" series in the coming weeks.
Voter Gravity, a political consulting group that has a great blog worth following, wrote recently about social media in campaigns and used some stats to back up their positions. The article is a great read if you're running or thinking of running for office.
One point they made - and one I want to expand on - is the use of social media for Get-Out-The-Vote operations. Social media is a useful tool for a lot of things in campaigns, but what it's most effective for is rallying your base.Read More
Netroots Nation hashtag
Check out the #nn14 hashtag on twitter today, or flip through it over the weekend. Folks are posting campaign tips from one of the more informative (whatever your ideology) campaign conferences around the country.
Limitations of Social Media (via @epolitics)
You may be hearing from everyone you know that you need to be on twitter and Facebook to reach more people with your campaign. And those are two great ways to reach audiences. However, don't forget that social media isn't your primary - and certainly not your only - way to reach voters.