Campaign links, week in review

Campaign links, week in review

What the 2016 campaigns can teach your campaign about mobile via @c_and_e
"Here’s something to think about when trying to gain traction on mobile: Creating a mobile audience is an innovative tactic that would likely have impressive results at low cost, especially when considering that down-ballot audiences are often limited to a district or a state."

Case study: Run for office...if you lose, run again via @campaignsinabox
"Senator Mark Udall of New Mexico made his first run for public office in 1982. He was 34 years old and came from a family of elected officials. He desperately wanted to be a congressman." Read the rest to learn from him. 

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Campaign links, week in review

Campaign links, week in review

Tips for your campaign photo shoot via @campaignsinabox
Campaigns & Elections magazine has a piece on how to manage your campaign photo shoot. It's worth bookmarking for later reference. 

What happens if you don't have a campaign plan? via @campaignsinabox
Campaigns & Elections has an excellent piece today about the importance of starting your campaign off right. Their conclusion is that campaigns that are planned before the launch are the more successful ones, and I couldn't agree more. 

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Creating a campaign narrative

Creating a campaign narrative

Democratic strategist Jennifer Beytin offered this piece on "how to formulate a campaign narrative" that I think is worth passing along. 

Beytin includes a compelling story about why putting together a good narrative is important. 

Beytin points out that she's had a number of candidates offer their resume when creating the campaign's message. That's common and understandable, but it's the wrong approach. 

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Case Study: Win A Longshot Race By Telling A Great Story

Dave Loebsack was raised in poverty in Sioux City, Iowa in the 1960's. He lived in a small, two-bedroom house with three siblings, his grandmother and a mother who suffered from mental illness. 

Loebsack worked hard through high school and got into Iowa State University. Getting into college sounds like the bare minimum for many, but if you grew up poor, you know college feels like a longshot. 

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Reagan's Note Cards for Speeches

Ronald Reagan was always prepared with a quick one-liner, and CBS last week compiled some of the notecards he used. 

The one liners aren't just funny, they are mini-stories that illustrate an issue from Reagan's point of view better than any statistic could. Take a look at the note cards and think about how you could put together a few short, pithy statements that summarize complicated issues for your campaign. 

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