What I've been most impressed with this campaign season is Marco Rubio's ability to tell a story that makes his message work really well. Watch below - and keep in mind that his message is "a new American century."Read More
What the 2016 campaigns can teach your campaign about mobile via @c_and_e
"Here’s something to think about when trying to gain traction on mobile: Creating a mobile audience is an innovative tactic that would likely have impressive results at low cost, especially when considering that down-ballot audiences are often limited to a district or a state."
Case study: Run for office...if you lose, run again via @campaignsinabox
"Senator Mark Udall of New Mexico made his first run for public office in 1982. He was 34 years old and came from a family of elected officials. He desperately wanted to be a congressman." Read the rest to learn from him.
What happens if you don't have a campaign plan? via @campaignsinabox
Campaigns & Elections has an excellent piece today about the importance of starting your campaign off right. Their conclusion is that campaigns that are planned before the launch are the more successful ones, and I couldn't agree more.