Case study: want to steal your opponent's base voters?

Case study: want to steal your opponent's base voters?

Bobby Bright was elected as a Democrat in an R+16 (Republicans had a 16 point advantage) district in 2008. His campaign is an excellent case study in how to steal your opponent's base voters. 

Bright became the Congressman from Alabama's second district, split between a large part of Montgomery and the more conservative wire grass region in southeastern Alabama.

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Campaign links, week in review

Answering media questions on your own terms via @campaignsinabox
Rand Paul provided a great example of how to answer media questions. You want to frame the debate on your terms, and to do that you must answer questions the way you want to. Check out this post for an explanation and the video. 

Social media trends for each day of the week via @ragancomms
A useful guide to planning out your social media strategies throughout the week for your campaign. 

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Campaign Links: Breaking Free From The 'Top Of The Ticket'

Three Ways to Revive a Failed Press Release via @ragancomms 
Ever send out a press release you thought was on the money and get zero emails or phone calls in response? Here are a few tips for getting a little earned media out of your press release if the media isn't interested. 

Breaking Free from the 'Top of the Ticket' via @campaignsinabox
The biggest lesson candidates needed this year was how to break free from the top of the ticket. So I wrote a few ideas out for how to run independently of the top of the ticket. 

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Campaign Links: When Should You Start Campaigning for Your Election?

Republican Governor's Pave Way on Minority Outreach via @nationaljournal
This story is interesting because it highlights something that's a little counter-intuitive in campaigns. The Republican Governors-elect profiled in this article made significant efforts to engage minority voters, and it helped them win - even though they didn't do much better with minorities. Non-minority voters saw them making the effort, and appreciated it - and it turned into votes. 

When Should You Start Campaigning for Your Election? via @onlinecandidate
The answer: sooner than later. The link also includes some specific things to focus on early in the race. I'll also be doing a "preparing to run" series in the coming weeks. 

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Campaign Links, Week in Review

Tips for Year End Fundraising via @epolitics
"Here are five things you can do now to prepare -– a little late-summer work will make your late fall and early winter far more pleasant. Trust me, time spent now will be worth it then!"

Do Independent Voters Actually Prefer One Party Over the Other? via @votergravity
The answer is yes, and the article is still worth reading. Self-identified independents do tend to support one of the two parties, and they're often just as partisan as those who admit to being partisan. A good rule of thumb when doing your targeting is to assume the "independent" group reflects the partisan makeup of the rest of the precinct or district - if the district is 40% Democratic, 35% Republican and 25% Independent, assume those Independents are split 40/35 Democratic. 

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