Door to door canvassing is the most effective way to reach voters in local elections. If you're running a low budget campaign for city council, canvassing should be the central piece of your voter contact program.
Campaigns often combine two types of canvassing that I prefer to separate:Read More
What happens if you don't have a campaign plan? via @campaignsinabox
Campaigns & Elections has an excellent piece today about the importance of starting your campaign off right. Their conclusion is that campaigns that are planned before the launch are the more successful ones, and I couldn't agree more.
In the first campaign I was paid to work on, a long-time politico advised me not to have my candidate doorbell every home in a neighborhood: "if you're going to hit every home, you might as well go doorbell in Hawaii. The weather is nicer, and they can't vote for you there, either."
The point is thatRead More
I've been progressively shifting away from recommending Facebook for candidates for a few months now. A new study suggests that it is almost worthless for brands. Here's an analysis of the study with a link to the actual study, which was done by Forrester Research.
Facebook is quickly shifting away from free publicity for brands (including candidates) and towards promoting paid ads.Read More
Campaigns & Elections has a good article on the importance of yard signs. The gist: they're not that important.
The article touches on my biggest frustration with yard signs: too many people think they're a barometer for campaign success. I've received dozens of emails over the years that go something like this:Read More
Campaigning on Facebook from the comfort of your living room won't get you elected.
Any time I ask a candidate if he's willing to put in the hard work it takes to get elected, he says yes. Many of the candidates I talk to are able to follow through on that commitment. So I think some perspective is in order about what "hard work" means for a political candidate.
Candidates have two jobs in a campaign:Read More