Campaign links, week in review

Campaign links, week in review

Tips for your campaign photo shoot via @campaignsinabox
Campaigns & Elections magazine has a piece on how to manage your campaign photo shoot. It's worth bookmarking for later reference. 

What happens if you don't have a campaign plan? via @campaignsinabox
Campaigns & Elections has an excellent piece today about the importance of starting your campaign off right. Their conclusion is that campaigns that are planned before the launch are the more successful ones, and I couldn't agree more. 

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Campaign links, week in review

Campaign links, week in review

Your campaign narrative matters via @campaignsinabox
Don't just offer up your resume, tell the story of who you are - because that's what voters care about. "They'll care what you know when they know that you care."

If you hit every door, you may as well doorbell in Hawaii via @campaignsinabox
Why it matters that you target your doorbelling program - and a national example via they Hillary Clinton campaign. 

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Campaign Links, Week in Review

Campaign Links, Week in Review

Your donors will remember how you make them feel via @jeffbrooks
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." -Maya Angelou

How to proof your direct mail via @cmpwrkshp
Joe Fuld at The Campaign Workshop provides a few steps for proofing the materials you send out. Small (or big) errors in your mail are easy to make - be sure to proof everything that goes out multiple times. 

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How to assess your mail pieces

How to assess your mail pieces

Most candidates will design and send out direct mail pieces to reach constituents. The direct mail campaign is the final push to reach voters  before Election Day.

The direct mail is a significant part of your campaign. It's the only thing a great many voters will ever know about you. How do you know if the direct mail pieces your consultant designs are any good? 

Here are a few questions to consider in evaluating your direct mail pieces:

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Facebook may be a waste of your time

Facebook may be a waste of your time

I've been progressively shifting away from recommending Facebook for candidates for a few months now. A new study suggests that it is almost worthless for brands. Here's an analysis of the study with a link to the actual study, which was done by Forrester Research. 

Facebook is quickly shifting away from free publicity for brands (including candidates) and towards promoting paid ads.

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Are you prepared for the hard work of campaigning?

Are you prepared for the hard work of campaigning?

Campaigning on Facebook from the comfort of your living room won't get you elected.

Any time I ask a candidate if he's willing to put in the hard work it takes to get elected, he says yes. Many of the candidates I talk to are able to follow through on that commitment. So I think some perspective is in order about what "hard work" means for a political candidate. 

Candidates have two jobs in a campaign:

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