What should your campaign website do?

What should your campaign website do?

Don't worry about a lot of bells and whistles

If you look at political websites of Presidential and Senatorial candidates, you may be a little intimidated by what your website needs to do. Those sites allow voters to sign petitions (which is just a way to collect information - the petitions don't mean anything), buy t-shirts and bumper stickers and watch their campaign speeches. Your website doesn't have to be that advanced. 

Here's what your website should do:

Read More

Campaign Links, Week in Review

Campaign Links, Week in Review

A simple trick to help create your campaign message via @campaignsinabox
Messaging can be tough. Follow this example to make it a little simpler to figure out what your campaign will be about. 

Grassroots to lawn care: building a successful campaign via @am_national
American Majority has a ton of resources on their site for building a grassroots campaign. Check out this piece on volunteers. 

Read More

Campaign links, week in review

Campaign links, week in review

Tips for your campaign photo shoot via @campaignsinabox
Campaigns & Elections magazine has a piece on how to manage your campaign photo shoot. It's worth bookmarking for later reference. 

What happens if you don't have a campaign plan? via @campaignsinabox
Campaigns & Elections has an excellent piece today about the importance of starting your campaign off right. Their conclusion is that campaigns that are planned before the launch are the more successful ones, and I couldn't agree more. 

Read More