Campaign links, week in review

Campaign links, week in review

Your campaign narrative matters via @campaignsinabox
Don't just offer up your resume, tell the story of who you are - because that's what voters care about. "They'll care what you know when they know that you care."

If you hit every door, you may as well doorbell in Hawaii via @campaignsinabox
Why it matters that you target your doorbelling program - and a national example via they Hillary Clinton campaign. 

Read More

Campaign Links, Week in Review

Campaign Links, Week in Review

Your donors will remember how you make them feel via @jeffbrooks
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." -Maya Angelou

How to proof your direct mail via @cmpwrkshp
Joe Fuld at The Campaign Workshop provides a few steps for proofing the materials you send out. Small (or big) errors in your mail are easy to make - be sure to proof everything that goes out multiple times. 

Read More

Campaign links, week in review

Campaign links, week in review

Mutually assured destruction in primaries via @campaignsinabox
Why it might be worth your time to sit down for coffee with your primary opponent before the race gets heated. 

You have 8 seconds to keep a voters' attention via @pushdigital
Always keep in mind how short voters' attention spans are when creating campaign materials. Focus on visuals, limit the text. 

Read More

Campaign links, week in review

Answering media questions on your own terms via @campaignsinabox
Rand Paul provided a great example of how to answer media questions. You want to frame the debate on your terms, and to do that you must answer questions the way you want to. Check out this post for an explanation and the video. 

Social media trends for each day of the week via @ragancomms
A useful guide to planning out your social media strategies throughout the week for your campaign. 

Read More

Campaign links, week in review

How to manage pre-debate nerves via @c_and_e
Campaigns & Elections has a new entry in its "Ask the Campaign Doc" series, which was once a regular feature. The Campaign Doc touches on pre-debate nerves, provisional voting and fundraising emails. 

Five traits of winning grassroots campaigns via @c_and_e
The first trait: winning grassroots campaigns focus on the right voters. It's a good tip, and worth a read, as many first-time candidates fall into the trap of talking to all voters. Also discussed: canvassing, field staff, technology and measurable results. 

Read More

Campaign links, week in review

History telling and brands via @kstreetcafe
This was my favorite article of the past week. I saved it in my "best practices" folder in Evernote and highly recommend you read it and keep it around too. It's simple, but the point is valuable - that telling the history of an object (for you - yourself or your community) gets people engaged with your conversation. 

Getting the campaign message right via @campaignsinabox
Quick and dirty way to develop the message for your campaign. 

Read More

Campaign Links, Week In Review

In every election, the incumbent defines the race via @campaignsinabox
I got this quote from reading Game Change, a great recap of the 2008 election. The quote comes from Obama's chief strategist David Axelrod, and he does a great job of explaining why the incumbent - whether he's on the ballot or not - defines the race. 

Facebook may be a waste of your [campaign's] time via @campaignsinabox
As Facebook continues to make changes geared towards promoting paid ads, your campaign page gets seen by less and less people. 

Read More

Campaign Links, Week In Review

Everyone has an opinion about how to run your campaign via @downticketdems
Consultant - and friend of mine - Dotty Lemieux writes about how to handle all the advice you'll get throughout your campaign. 

Why I can't stand yard signs via @c_and_e
While it's not a bad thing to get yard signs, they can become a major distraction. I think I've probably complained enough about them in this space, but here's one more article just for fun. 

Read More

Campaign Links: Breaking Free From The 'Top Of The Ticket'

Three Ways to Revive a Failed Press Release via @ragancomms 
Ever send out a press release you thought was on the money and get zero emails or phone calls in response? Here are a few tips for getting a little earned media out of your press release if the media isn't interested. 

Breaking Free from the 'Top of the Ticket' via @campaignsinabox
The biggest lesson candidates needed this year was how to break free from the top of the ticket. So I wrote a few ideas out for how to run independently of the top of the ticket. 

Read More