Creating a campaign narrative

Creating a campaign narrative

Democratic strategist Jennifer Beytin offered this piece on "how to formulate a campaign narrative" that I think is worth passing along. 

Beytin includes a compelling story about why putting together a good narrative is important. 

Beytin points out that she's had a number of candidates offer their resume when creating the campaign's message. That's common and understandable, but it's the wrong approach. 

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Appeal to voters' emotions, not reason

Appeal to voters' emotions, not reason

A few weeks ago I recommended George Lakoff's The Little Blue Book. It's a guide to how to talk to the electorate, and its worth a read if you want to run for office. 

Lakoff: "[candidates] commonly believe that everyone reasons the same way and that if they just tell people the facts, most people will reason to the right conclusion. But since this is scientifically false, it keeps happening."

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Why Clinton's email issue may matter

Why Clinton's email issue may matter

I generally refrain from commenting on current, national political issues here. I want to use this page to explain how campaigns work, rather than comment on national policy and political issues. 

But I think the NY Times report yesterday that Hillary Clinton used her personal email as Secretary of State to conduct government business is a good warning for all candidates. 

On the surface, using a personal email rather than a government email doesn't seem like a big deal.

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Get the message right

Get the message right

What is your message? And is it the correct message? 

You may have a message clearly articulated, and you may be disciplined enough to repeat it ad nauseam, but what if it's the wrong message? The wrong message, repeated flawlessly and with great stories to illustrate it, is like getting to the top of the ladder, only to discover that it was leaning against the wrong wall.

So how do you determine if your message is the right message?

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How to assess your mail pieces

How to assess your mail pieces

Most candidates will design and send out direct mail pieces to reach constituents. The direct mail campaign is the final push to reach voters  before Election Day.

The direct mail is a significant part of your campaign. It's the only thing a great many voters will ever know about you. How do you know if the direct mail pieces your consultant designs are any good? 

Here are a few questions to consider in evaluating your direct mail pieces:

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