Our Research Service provides the client with the tool he needs to create a campaign message (self, opposition & voter research) and to plan out a campaign (district research). We'll also provide recommendations for how to implement the research into your campaign budget, voter contact program and in creating your message.
Knowing the district is an important part of campaign research. What are the district boundaries? Which media outlets matter? Who are the influencers in the district?
No candidate can create a compelling message without first knowing something about the voters in the district. What do they think of the important issues? And what do the voters think the important issues are?
You need to know yourself as well as your opponent. Contrary to popular belief, opposition research isn't about mud slinging, but about understanding how to create a message that sets you apart from your opponent.